Did you know? repeated use of cloth and water can erode your baby’s skin’s natural protective layer. That’s why johnson’s baby skincare wipes are specially designed using innovative water-saturated fibre which packs 3 times the weight of moisturizing lotion, to keep your baby’s skin soft. Each wipe is enriched with moisturizing ingredients that help protect against redness and rash. Johnson’s baby skincare wipes, as mild to the skin as pure water, provide soft and gentle care for delicate newborn skin too.