Maybelline New York’s Lasting Drama Gel Liner is a long lasting gel eyeliner which makes for easy instant impact in just one stroke. It is smudge-proof, waterproof and lasts for up to 36 hours. About the product: Achieve winged drama with the super-concentrated oil-free Lasting Drama Gel Liner. This smudge-free formula sets instantly and glides on easily-to-deliver intense color that lasts up to 36 hours. TIP: Glide the gel liner with the expert eyeliner brush along the lash line from the inner to outer corner of the eye.