Phyto-science powerhouse it’s not easy being a serum. You’ve got to hydrate, pack in superstar ingredients in large amounts (with personalities of their own) absorb nicely on the skin, do your job and be barely noticeable. This instant-absorbing serum combines plant stem cell extracts that promote skin renewal, all-natural wrinkle fighters, hydrating hyaluronic acid and skin tightening sesame protein, besides loads of other do-goody bears – all designed to keep your skin bright years ahead bright years: age specialists from Plum pro-skin, not anti-ageing. Skin that’s more alive from within, not corrected on the surface. Plant stem cell extracts to improve skin renewal, clinically proven wrinkle-fighting natural actives and good old plant-derived hydrators. Combined smartly to keep the bright years rolling for longer 100 percent vegan and cruelty-free. As always. Experience the full bright years range here. Reasons to quick absorbing, non-greasy, hydrating serum with powerhouse plant actives plant stem cell extracts proven to accelerate renewal of skin stem cells from within plant polypeptides and amino acids for smooth, even texture and spot reduction specially isolated sesame protein that’s proven to help make skin look taut and fuller liquorice extract aids in fighting pigmentation argan oil, hyaluronic acid, plant betain and vit e for deep, yet comfortable hydration a little goes a long way. All Plum packaging is 100% recyclable. Once you’ve used up all the goodness in your Plum bottles, send your empties to us and we’ll recycle them! Just reach out to us on our customer care contact number or email id and share your complete address and contact number to request a pick-up.