Schwarzkopf Professional BC Bonacure Color Freeze Sulfate-Free Shampoo is a gentle formula for color-treated hair, that brings hair to its optimal pH 4.5 level to perfectly freeze color pigments. The shampoo lightly cleanses your hair without compromising its colour. Added UV filters protect hair from damaging ultraviolet radiation so that every single strand is protected from colour fade day after day. This all-round boosting shampoo works to enhance the healthy look of hair with balancing and moisturising ingredients while its protective formula promises up to 90% colour retention. As it is sulphate free, this shampoo produces less foam than standard shampoos, and it’s also suitable as a post colour shampoo for dry, porous and damaged hair.
About Schwarzkopf BC Bonacure Color Freeze Range: There is nothing better than walking out of a salon with vibrant true colour. A good colourist will create the perfect balance of shades to suit their client’s style and skin colour. Getting it right is a skilled science, so it’s no surprise that everyone wants their colour to remain true for as long as possible. That’s where Schwarzkopf’s pH 4.5 Color Freeze range comes in. Its patented pH 4.5 Balancer Technology not only seals the surface of coloured hair like conventional colour care does, but most importantly, it freezes the colour pigments deep inside the hair matrix for ultimate colour perfection.
Targeted Haircare: After a coloration, current care technologies mainly seal the cuticle, leaving the matrix structure unattended which can lead to a lack of resilience, hair breakage and dramatic color fade. When hair is adjusted to the optimal pH value of 4.5, the matrix around the cortex is tightened and stabilized, keeping the color pigments frozen deep inside the hair structure. In combination with Cell Perfector Technology, the hair surface is perfectly sealed, providing a long-lasting protection against external aggressions like water or blow-drying.