Unlock the pump for first time use by twisting it to the left and pressing down several times until the product comes out. Note: You may actually have to press down on the pump as many as 10-20 times for the product to initially begin dispensing lotion.<br /><br />Apply liberally 15 minutes before sun exposure. <br />Reapply: at least every 2 hours.<br />Use a water resistant sunscreen if swimming or sweating.<br />Children under 6 months: ask a doctor.<br />Other information:<br />Protect this product from excessive heat and direct sun.<br />Facial skin care regimen:<br />Step 1:<br />Cleanse face with CeraVe Hydrating Cleanser or CeraVe Foaming Facial Cleanser.<br />Step 2:<br />Apply CeraVe AM facial moisturizing lotion liberally 15 minutes before sun exposure.