Say hello to the Elle18 Matte Max Liquid Lipstick - made to blur the look of lip lines while delivering bold colour and smooth, confident lips. This lightweight formula glides on effortlessly and dries down quickly into a comfortable soft-matte finish that feels as good as it looks. The result? Intense colour payoff that shows up rich, vibrant and full in just one swipe. In fact, 81% agreed it gives more coverage than their regular lipstick**. This matte liquid lipstick helps reduce the appearance of lip lines for a soft-blur effect, leaving lips looking smoother, fuller and more polished. Built for long days and longer nights, this waterproof, smudge-proof and transfer-proof lipstick helps your lip look stay put through every plan on your calendar. It also resists creasing, flaking and bleeding, keeping lips comfortable, even and smooth all day. Infused with nourishing ingredients like Vitamin E, Hyaluronic Acid and lip-loving oils, the formula goes beyond makeup to care for your lips. It helps keep lips feeling soft, supple, plump and hydrated while maintaining that flawless matte finish. Whether you're after a bold red lipstick, a subtle nude lipstick, a soft brown lipstick or a flattering pink lipstick, this range offers 15 trending shades to suit every mood, every vibe and every main-character moment. **Basis Consumer Study, 2026